Our Story

Growing up, I dreamt of finding ways to share the beauty of Gulf culture with the world. That dream grew with me and inspired me to found One8: a love letter to the region that shaped who I am. From the warmth of our traditions to the hidden subcultures, One8 is about bringing it all together in a way that is authentic and accessible.

We started with the essentials — the cotton tee and the trucker hat — so they can find a place in anyone's wardrobe. Whether you're here, away, or somewhere in between, One8 lets you carry the Gulf with you. Welcome to the tribe.

Our journey

We aim to bridge the gap between streetwear and tradition. Pronounced "wanait", One8 takes its name from the Gulf slang for a pickup truck: وانيت.

2017 — A tribe is born

From sketches to the factory, we launch our first collection.

2020 — Going mainstream

After three years of pop-ups and online sales, our clothes hit the shelves of key retailers across the city.

2024 — We're back

After taking a break, we are back better than ever: the One8 boutique opens at Al Seef, Dubai.

Visit us at Shop S3-43-10, Al Seef, Al Hamriya, Dubai — or get in touch.